How to Choose the Right Mix of Attractions for Your FEC
The attractions you choose can make or break your Family Entertainment Center (FEC). Too few options, and guests may lose interest. Too many, and your budget could suffer. So how do you strike the perfect balance? Here’s how to choose the right mix of attractions to keep your guests entertained and your business profitable.
1. Know Your Audience
Different age groups are drawn to different attractions.
For Families with Kids: Consider soft play areas, arcades, and mini-golf.
For Teens and Adults: Attractions like laser tag, bowling, and escape rooms are more appealing.
Pro Tip: Conduct a survey in your target area to find out what people want.
2. Balance High-Impact and Low-Cost Options
High-impact attractions like bowling alleys and VR setups draw crowds but come with steep costs.
The Key: Pair them with lower-cost options like redemption games or inflatables to maximize ROI.
Pro Tip: Offer tiered pricing for premium attractions to boost revenue.
3. Plan for Flexibility
Trends in entertainment can change quickly, so leave room to adapt.
Flexible Spaces: Design areas that can be reconfigured for new attractions.
Pro Tip: Lease some equipment instead of buying outright to test its popularity.
Build Your Perfect Attraction Mix
The right mix of attractions can set your FEC apart and keep guests coming back. Want expert advice on planning your FEC’s offerings? Contact FEC Guru today to start building your dream facility.
